Each of our individual career paths and passions brought us together to found deVine in late 2019. After pursuing a career in software sales, Sergey Kuperman found he wanted to pursue his true passions: natural remedies and helping others. He founded his first company, Wave Hemp, in 2018 to provide a natural solution to those suffering from joint pain, anxiety, and more. His future co-founder, Parker Correnti, found his passion for health and wellness while on frequent business trips to the Los Angeles area. He was instantly inspired by the focus on health and wellness on the west coast. Why wasn’t it as embraced here? This was a question that phased both of them....and one of the many reasons deVine was born.

One of Parker’s friends had suffered from chronic pain due to multiple back surgeries. In an attempt to help, Parker gave him one of Sergey’s Wave Hemp products to alleviate the pain. After using Wave Hemp CBD, his neighbor could not believe how amazing the results were. His prescription pain medication didn’t compare, and he could finally get out of bed in the morning pain-free. Completely inspired, Parker approached Sergey about getting into business together. Enter: deVine, South Boston’s first and only natural health and wellness apothecary.

So, where does Colby come in? When building deVine, Sergey and Parker knew they wanted to cater to both men and women. Many skincare and beauty products are packed with chemicals and ingredients we can’t even attempt to pronounce. This was an area they were determined to tackle in terms of a natural alternative.

Parker had an expert in mind: his sister, Colby. As a licensed esthetician and makeup artist, Colby acts as the guiding light when it comes to all things beauty for deVine. In addition to her industry experience in cosmetics, Colby had a success story of her own. She was diagnosed with fibromyalgia, an autoimmune disease that causes chronic pain in the muscles, joints, and nervous system. When she switched to an alternative holistic approach to treating her symptoms, it completely changed her life. As soon as she was approached about deVine, she knew she was passionate about the brand’s mission.

And there you have it. Three passionate entrepreneurs that came together under one simple cause: helping others. 


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619 E Broadway South Boston MA


Mon - Friday: 11AM - 7PM
Saturday: 11AM - 7PM
Sunday: 11AM - 6PM


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